Channel Consulting Group Services
Build a Framework for Marketing Success
Build a Framework for Marketing Success
Build a Framework for Marketing Success
At Channel Consulting Group, we specialize in developing integrated marketing campaigns, coupled with sales enablement and enhance your existing content presented in dynamic Digital Playbook Publication "magazine" to capture interest & drive engagement. This format not only increases end user engagement but captures comprehensive viewer a
At Channel Consulting Group, we specialize in developing integrated marketing campaigns, coupled with sales enablement and enhance your existing content presented in dynamic Digital Playbook Publication "magazine" to capture interest & drive engagement. This format not only increases end user engagement but captures comprehensive viewer analytics across the board measuring who, what where, when and finds your hot collateral all with (1) link not MBs of files in emails.
Our goal is to facilitate partner Marketing campaign participation, enhance sales preparedness and response to customer interest to increase customer engagement.
When combined this framework effectively generates leads that convert into opportunities and grows your partners sales opportunity pipeline and wins!
Drawing on extensive experience with diverse channel partners such as VARs, SPs, ISPs, MSPs, and Distributors, we recognize the unique challenges they encounter. Despite these partners offering a range of products and possessing exceptional technical teams, vendors need to provide the essential assets and framework for successful marketing campaign execution WITH efficient sales follow-up! Both Marketing & Sales working together is paramount for lead-to-pipeline opportunity development & sales conversion, which equals success!
Let us be part of the solution to aligning marketing & sales.
Convert Leads to Opportunities...faster
Build a Framework for Marketing Success
Build a Framework for Marketing Success
We firmly believe that the bedrock of successful lead generation, and converting opportunities to sales lies in your sales team understanding the needs, pains and problems your prospect is looking to solve putting them at the forefront and preparing them with with FAQ & answers for an intelligent "conversation" before they articulate to
We firmly believe that the bedrock of successful lead generation, and converting opportunities to sales lies in your sales team understanding the needs, pains and problems your prospect is looking to solve putting them at the forefront and preparing them with with FAQ & answers for an intelligent "conversation" before they articulate to the prospect how your product can be a solution to their problem!
Our approach commences with a thorough review of your existing marketing content and sales tools with your target market's needs, industry challenges and evolving trends. This foundation enables us to understand your audience and how your solution focuses on them and their pain.
With this understanding in place, we can take your existing content to the next level, and transform it into a dynamic Digital Playbook Publication— This cloud-hosted digital "magazine" delivers a wealth of content, including your PDFs, videos, graphics, charts, and links but designed for maximum impact. This format not only increases end user engagement but captures comprehensive viewer analytics across the board and also facilitates effective and efficient sales follow-up, accelerating the buyer's journey and driving leads-to-opportunity conversion at an accelerated pace.
Our comprehensive framework significantly boosts partner participation in marketing lead generation campaigns. It also equips partner sales teams with consistent messaging and tools, ensuring effective follow-up that secures appointments and expedites the growth of leads into pipeline opportunities—ultimately, faster!
Ensure Marketing & Sales Team Alignment
Build a Framework for Marketing Success
Ensure Marketing & Sales Team Alignment
Ready, Set, Go! In the campaign launch phase our priority is ensuring optimal partner participation and readiness for maximum impact on pipeline.
Aligning both marketing and sales teams are required to actively engage in campaign launch online sessions which serve to review the campaign timeline, topic, messaging and each teams responsibil
Ready, Set, Go! In the campaign launch phase our priority is ensuring optimal partner participation and readiness for maximum impact on pipeline.
Aligning both marketing and sales teams are required to actively engage in campaign launch online sessions which serve to review the campaign timeline, topic, messaging and each teams responsibility for marketing execution and the importance of sales follow-up.
Marketing is shown and sees how easy it is to execute with the campaign-in-a-box, ready-made assets and you simultaneously conduct essential sales enablement training equipping sales with strategic messaging, FAQs, and purpose-built sales tools and Digital Playbooks.
Both teams see and learn how to leverage the end user Digital Playbook with the campaign messaging, subject matter content for marketing promotion and sales for efficient follow-up. Both teams are aligned with the mutual goal to enhance end user engagement and accelerate the customer journey from marketing leads-to sales opportunities... growing the pipeline!
With your cloud-hosted digital publication you will capture comprehensive viewer analytics and this invaluable data will provide management with insights into the campaign's relevant and "hot" content, facilitating informed decision-making for future campaigns.
This modern marketing and sales campaign framework is intricately designed to elevate partner participation and preparedness. The ultimate goal? To enhance end user engagement, accelerate the customer journey and foster faster pipeline growth for both your business and your valued partners.
Win-Win